Here's What Kids Are Searching For Online And Why Parents & Teachers Should Pay Attention
Kaspersky's latest report gives insight into the content children are consuming online.
By Sukhbir Cheema — 06 Jun 2025, 03:33 PM
Kaspersky recently released its latest report on children's online habits, revealing just how quickly digital culture is shifting
According to the global cybersecurity and digital privacy company, AI chatbots, meme songs in fake Italian, and chaotic browser games are now central to how kids explore the web.
The report, which studied children’s online habits from May 2024 to April 2025, found that kids are actively interacting, remixing and sharing at a pace few adults can track.
Kaspersky said AI is at the heart of this shift
Tools like Character.AI, where children can talk to bots mimicking celebrities or fictional characters, have cracked the top 20 most-used apps for the first time.
AI chatbot-related searches more than doubled compared to last year, rising to 7.5% of all queries.
At the same time, brainrot memes like “tralalero tralala” and “tung tung tung sahur” are exploding on platforms like YouTube and TikTok. While adults may write them off as nonsense, for kids, these are inside jokes, a cultural currency in the digital playground.
Rhythm games like Sprunki, which blend music and motion in fast-paced bursts, also surged in popularity
In Malaysia, it now ranks among the top five most searched gaming topics, alongside giants like Roblox, Mobile Legends: Bang Bang, and Brawl Stars.
The report, based on anonymised data from Kaspersky Safe Kids, shows that staying in touch with kids' digital lives is essential.
The trends may seem silly, but behind every meme or chatbot is a glimpse into how today's kids are shaping their world.
