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Report: OpenAI Is Quietly Building Its Own Social Network

If true, OpenAI wouldn't be the only player in this space.

Cover image via New Straits Times / Reuters & Airam Dato-on / Pexels

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In a twist that feels both inevitable and mildly dystopian, OpenAI is dabbling in social media

The Verge reported that sources familiar with the matter say the company is testing an internal prototype of a social feed tied to its image generation tool — yes, a ChatGPT-powered stream of AI-generated content.

While it's still early days, CEO Sam Altman is reportedly sharing the idea with trusted outsiders to gather feedback.

It's unclear whether the social media platform will be integrated into ChatGPT — the app that recently topped global download charts — or emerge as its own standalone experiment

OpenAI declined to comment.

If OpenAI moves forward with the plan, it's bound to ruffle feathers. Altman's frosty relationship with Elon Musk is already public knowledge.

Earlier this year, Musk offered to buy OpenAI for USD97.4 billion (RM429.6 billion). Altman's response? A cheeky counter-offer to buy X for just under USD9.74 billion (RM42.95 billion). No deal, obviously.

OpenAI wouldn't be alone in this lane. Meta is also rumoured to be adding a social layer to its upcoming AI assistant app.

A move like this could give both companies more real-time data — the kind that helps train their models, from Llama to Grok.

Sources suggest one key idea behind OpenAI's social experiment is to use AI to help users craft more compelling content. After all, Grok's success on X has other labs taking notes — especially how it churns out viral nonsense with ease.

Whether OpenAI's social prototype goes public remains to be seen. But one thing's clear: the company isn't just focused on smarter chatbots. It's eyeing our feeds next.

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