Lenovo Hires 'Steve Jobs' As Their New Product Engineer
Ashton Kutcher, who portrayed Apple's Steve Jobs in the film "Jobs", will reportedly help Lenovo with decisions into design, software and usage, as well as acting as a spokesperson.
By Judith Yeoh — 31 Oct 2013, 10:43 PM — Updated over 10 years ago
Ashton Kutcher will reportedly help Lenovo with decisions into design, software and usage, as well as acting as a spokesperson
Computer-maker Lenovo has hired tech-savvy actor Ashton Kutcher to help design and pitch its latest line of tablets, dubbing the Hollywood star a "product engineer" who can bring his ideas along with his image.
msn.com
Ashton Kutcher, who recently played Apple co-founder Steve Jobs in the film Jobs, is listed as the company's latest "product engineer."
Image via mshcdn.comIt's the latest tech foray for the "Two and a Half Men" performer who recently starred in a biopic about innovative giant Steve Jobs and has invested venture capital in more than a dozen Silicon Valley startups.
mashable.com
The deal was announced Tuesday at a Lenovo live-streamed event in Los Angeles. Lenovo's first video advertisements for the new Yoga Tablet feature Kutcher acting as a product tester in his boxers, a spacesuit and aboard an airplane.
lenovo.com
Lenovo said Mr. Kutcher “will work with the company’s engineering teams around the world to develop and market the Yoga line of tablets by providing input and decision-making into design, specifications, software and usage scenarios.”
wsj.comLenovo insists that Mr. Kutcher’s role will be very different from those of any other celebrities it has hired in the past for promotional purposes
"This partnership goes beyond traditional bounds by deeply integrating him into our organization as a product engineer as we look at developing the next wave of products," said Lenovo spokesman David Roman.
msn.com
“Ashton will be actually coming into our labs and attending meetings with our engineers,” said a Lenovo spokesman. Mr. Kutcher of course won’t be working for Lenovo eight hours a day, but he will actually share his opinions with Lenovo engineers developing new tablets, the spokesman said.
theverge.com
The spokesman declined to disclose how much Lenovo is paying Mr. Kutcher for his role. Perhaps more than his input on tablet designs, Lenovo could use some of Mr. Kutcher’s social media savvy. Mr. Kutcher, who has more than 15 million Twitter followers, tweeted Tuesday: “Really excited to help shape future of tech with @Lenovo.”
wsj.com