[WATCH] Another Football Advertisement From Nike Scores Big
Following up with their 'Risk Everything' campaign, Nike has released another advertisement, turning the world's football stars into cartoons fighting their own clones.
By Darian Goh — 10 Jun 2014, 02:00 PM — Updated over 10 years ago
Nike has released a 5 minute animation of their football stars in line with their "Risk Everything" campaign
Today, Nike released a five-minute World Cup-themed short film, "The Last Game," featuring animated versions of the sport's best players, from Portugal's Cristiano Ronaldo to Brazil's Neymar Jr., under the Nike Football campaign tagline, "Risk Everything."
brandchannel.com
The short film tells the story where football has become monotonous and rigid and the superstars are the only ones who can save football
Today Nike Football released part three of its #riskeverything campaign. The film – "The Last Game" – is a five-minute animated feature starring some of the world's greatest footballers on a mission to save football from the hands of a villainous mastermind, The Scientist.
The film, Nike says, “tells the tale of a world where football has become bereft of risk and beauty, and only the world’s greatest players can save the game from extinction.”
brandchannel.com
The film starts of by introducing The Scientist, who creates clones in the footballers images and are way superior compared to the original counterparts
The Scientist - a suave, smooth operating genius - has been analyzing the game for years. He is dismissive of the audacious risks that the likes of Cristiano Ronaldo, Zlatan Ibrahimovic and Neymar Jr. take on the pitch. His research, which includes the claim that Ibrahimovic's overhead kicks have a 76 percent chance of missing, leads him to create The Clones, automatons programmed to remove all risk-taking and focus only on efficiency, decision-making and results.
The clones are superior in every aspect, leaving superstars like Cristiano Ronaldo and Wayne Rooney doing odd jobs
The superstars are then challenged to take risks and take back football for the world, by challenging the clones to a 'winner takes all' game
The advertisement is light hearted and fun as it pokes fun at the characters as well as their personalities
