Malaysia Airlines Is Now Liverpool’s Official Airline Partner
The club is "exceptionally proud" to team up with the national airline.
By John Lim — 11 Oct 2016, 05:59 PM
Malaysian Airlines has signed a three-year deal with English football club Liverpool Football Club (LFC)
The deal was announced today, 11 October, by MAS CEO Peter Bellew and LFC's Chief Commercial Officer Billy Hogan in Kuala Lumpur.
Through the agreement, Malaysia Airlines will become LFC's official global airline partner.
MAS hopes the partnership would increase awareness for the airline as well as draw in more tourists to Malaysia
"Additionally, the partnership will go a long way in increasing awareness of Malaysia, as a tourist destination, to a global audience," Mr Bellew said.
The partnership with Malaysia Airlines replaces the one with Garuda Indonesia which ended earlier this year.
The North England club believes the partnership is a reflection of Malaysia and Liverpool's common love for the sport of football
“Liverpool and Malaysia have always shared a special passion for football – when we visited Malaysia on our pre-season tour in 2011 and 2015, the reception was incredible.
The partnership is a reflection of this bond and we are very much looking forward to a bright future working with Malaysia Airlines," said Hogan.
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