Honda’s Sales In 2017 Was The Highest They’ve Ever Achieved In Malaysia
2017 was a great year for the company.
By John Lim — 10 Jan 2018, 06:25 PM
2017 was a stellar year for Honda Malaysia. The company recorded total sales of 109,511 units last year, the highest since its Malaysian outpost was established in 2003.
A report by The Edge Markets said the overall sales of the company increased by 19% in 2017, compared to 91,830 in 2016.
Honda Malaysia managing director and chief executive officer Toichi Ishiyama said 2017 was outstanding for the company, having achieved sales of more than 100,000 units - the highest among non-national car brands
"For the first time ever, we surpassed the 100,000 units sales achievement within a calendar year. We continue to maintain our No. 1 position for Non-National segment and No. 2 position in overall TIV of the automotive industry," Ishiyama said as quoted by The Edge Markets.
He revealed that out of the total sales, the central region contributed the highest percentage of sales at 47%, followed by southern and northern regions.
Having reviewed an outstanding 2017, the company said it is geared up to make 2018 another successful year with new exciting products and services in the pipeline
"On behalf of Honda Malaysia, I would like to extend our sincerest appreciation and thankfulness to all Honda Malaysia customers for their faith and belief in our brand and for making Honda their vehicle of choice.
This achievement would not have been possible without our valued as well as strong support from our business partners and the Malaysian government," added Ishiyama.
2017 was a good year for vehicle sales as a whole
Quoting the Malaysian Automotive Association (MAA), theSundaily said new vehicle sales for November 2017 stood at 4.6%, 1.3% higher than the similar corresponding period in 2016.
The aggressive push in sales during the last quarter of 2017 was due to year-end festive sales promotions, the MAA added.