This RM21 Million Fund Helps SMEs To Access Premium Ads At Low Prices
This fund is a partnership between Dattel Asia Group, REV Media Group, and the Malaysia Digital Economy Corporation (MDEC).
By Shiffa Aziz — 10 Aug 2023, 03:30 PM
Thinking about advertising your brand beyond social media?
To revolutionise advertising opportunities for small and medium-sized enterprises (SMEs), the OHSEM Digital Advertising Fund, worth RM21 million, was officially launched during the OHSEM Marketing 360 event today, 10 August
As a partnership between Dattel Asia Group (DTL), REV Media Group (REV), and the Malaysia Digital Economy Corporation (MDEC), the OHSEM Digital Advertising Fund was launched by YB Fahmi Fadzil, Communications and Digital Minister, at Pullman Hotel, Bangsar.
With the introduction of this OHSEM Digital Advertising Fund, SME entrepreneurs will have options beyond social media platforms to boost their brand and sales
What's also great is that through this fund, you can now access advertising worth RM8,000 for only RM1,000 on platforms such as SAYS, Berita Harian, NST, Siraplimau, OHBULAN!, and more!
Additionally, you'll also gain access to user profile data platforms for more precise targeting and the AI-powered REV Ad Manager platform.
According to Fahmi, this private and government collaboration initiative is highly strategic and has a three-fold impact:
- Impact on SMEs: By offering SME-friendly prices, the fund aims to empower these entrepreneurs to enhance their brand recognition and boost sales on premium content advertising platforms like REV Media Group.
- Impact on Local Content Platforms: With SMEs advertising on local content platforms, this can ensure the sustainability and growth of local players.
- Impact on the National Economy: The initiative is seen as a way to further invigorate the national economy.
Ashran Dato Ghazi, CEO of Dattel Asia Group, hopes that this initiative becomes a catalyst for comprehensive internal economic generation through the three impacts mentioned earlier
"We are very open to collaborating with market technology platforms and other content platforms to achieve the aspiration of helping SME entrepreneurs more quickly," he said.
As for Samuel Wee, CEO of REV Media Group, he said, "This initiative is just the beginning of our efforts at REV Media Group to support SME entrepreneurs. I hope SMEs seize this golden opportunity to try something new for themselves."
The OHSEM Digital Advertising Fund is limited to the first 1,000 entrepreneurs who submit approved applications.
Hurry and visit OHSEM's website to apply now before it's too late!
