"Woah, That's The Real Dato' M Nasir Up There" — Netizens React To Viral Billboard
A simple, clever ad campaign.
If you've been on the road this past week, you may have spotted an all-too-familiar face on a billboard.
That's right, it's the one-and-only Dato' M Nasir making an appearance on Wonda Coffee's billboard — and we must say, it's a pretty creative and fun move by the beloved brand.
An original local music legend, who knew that Dato' M Nasir was also a fan of Wonda Coffee? That's why he's featured on billboards across the Klang Valley side-by-side with Wonda Coffee Original Can.
And the spotlight is clearly on 'true choice' — and Wonda Coffee's making a bold statement. That's the real Dato' M Nasir on the billboard, no gimmicks, no stand-ins.
Could this be a guerrilla marketing tactic by Wonda Coffee? It's no surprise netizens were discussing about it all over social media!
Here's how netizens reacted on social media upon spotting Dato' M Nasir on billboards across the Klang Valley:
For many Malaysians, spotting the legendary singer-songwriter on a billboard brought an instant wave of nostalgia
Chances are, you (and your parents) grew up with his music playing during family road trips, festive gatherings, and even school performances. And if you're not familiar with him, you've probably heard his Raya songs, at the very least.
P.S. Keep an eye out for his upcoming Cipta 3 concert, coming some time this year!