Recycled Packaging, AI-Based Skincare Solutions & More — L'Oréal Malaysia Reaffirms Goals
They believe in and advocate for beauty to be inclusive, diverse, empowering, and responsible.
By Gowri Chitra — 30 Jun 2023, 04:53 PM
On 27 June, L'Oréal Malaysia hosted their first-ever corporate showcase to reaffirm their commitment to 'Create the Beauty that Moves the World'
Presentation by L'Oréal Malaysia Managing Director, Tomas Hruska, at the L'Oreal Groupe Corporate Showcase Event.
Image via L'Oréal Malaysia (Provided to SAYS)Founded in 1995 with the purpose of meeting Malaysians' beauty needs, L'Oréal Malaysia is an industry leader with 12 brands offering the most technologically advanced products in every beauty category.
They believe in and advocate for beauty to be inclusive, diverse, empowering, and responsible — and they act on this by bringing positive changes to individuals, communities, and the environment through company-wide and brand initiatives.
Tomas Hruska, Managing Director of L'Oréal Malaysia, said, "Our purpose is to create the beauty that moves the world because beauty is both an essential human need and an inclusive force.
"Through diversity & inclusion, women empowerment, responsibility, and innovation, we create beauty which is dynamic and beneficial to all. We have been doing so for over 20 years in Malaysia, and we remain as committed to effect more meaningful changes moving forward."
1. L'Oréal for the Future
This is the group's sustainability ambitions for 2030. In the context of growing environmental and social challenges, L'Oréal is accelerating their transformation towards a model respecting planetary boundaries, as well as reinforcing their commitments to both sustainability and inclusion.
This includes goals such as:
- By 2030, 100% of the plastics used in L'Oréal's product packaging will be from recycled or bio-based sources
- By 2030, L'Oréal will reduce its entire greenhouse gas emissions by 50% per finished product, compared to 2016
- By 2025, all of L'Oréal's sites will have achieved carbon neutrality by improving energy efficiency and using 100% renewable energy
Find out more here.
2. L'Oréal brands commit to making positive changes
Specifically, L'Oréal aims to make positive changes in the areas of sustainability, women empowerment, and social issues.
In Malaysia, these 12 brands have embarked on this journey:
- L'Oréal Professionnel Paris
- L'Oréal Paris
- La Roche Posay
- Garnier
- Maybelline New York
- Lancôme
- Yves Saint Laurent Beaute
- Armani Beauty
- Kiehl's
- shu uemura
- IT Cosmetics
- Kérastase
3. L'Oréal Fondation
The brand supports and empowers women to shape their future and make a difference in society.
There are different areas of focus, such as:
- Beauty for a Better Life: Equips underprivileged women with hairdressing and beauty skills to help transform their lives
- L'Oréal-UNESCO For Women in Science: Supports women scientists with endowments for research
- Women4Climate: Empower women to lead climate action and raise awareness of the importance of gender-equal climate solutions
Find out more here.
4. L'Oréal Beauty Tech
In today's fast-paced and ever-changing world, industries are constantly being transformed by tech, and the beauty industry is no exception. Tech has brought about the beauty revolution, changing the industry in new and innovative ways.
From AI-powered skincare solutions to personalised makeup devices and even new codes of beauty, L'Oréal is a beauty tech powerhouse, driving positive impact at a collective and individual level.
Find out more here.
