Heineken Refresh Your Music Returns With Surprise Music Pop-Ups Across KL
New encounters and epic beats await!
By Gowri Chitra — 17 Apr 2025, 03:33 PM
Heineken Refresh Your Music is back — this time, not just to refresh playlists, but to refresh how we connect through music
The campaign introduces REFRESHING SESSIONS, a new series of surprise music pop-ups designed to break social routines and bring strangers together over shared beats.
Partnering with the Timeleft app, a platform that helps connect people through real conversations, Heineken invites fans to join these exclusive sessions to meet new faces and expand their social circles in unexpected places.
The campaign kicked off with a media preview at Good Juju Barbell Club, where the gym was turned into a high-energy music venue with electrifying DJ performances.
The highlight was a dynamic face-to-face set by local DJ heavyweights Blink and DJ Ashley Lau, showcasing the exciting DJ duos and genre mashups that define these sessions.
From lifestyle gyms to bookstores and grocery stores, these invite-only music pop-ups will transform everyday spaces into exciting music spots — proving that great music and great conversations can happen anywhere
Next up, Heineken will take over QRA supermarket, followed by Eslite Bookstore, turning both into vibrant music venues where new encounters and epic beats await. Attendees can also use the Timeleft app to connect with others during the events.
Guests at each session will receive exclusive passes to Heineken Refresh Your Music 2025, and by purchasing Heineken, they also stand a chance of winning a limited-edition Heineken vinyl player.
These REFRESHING SESSIONS build anticipation for the Heineken Refresh Your Music 2025 finale in June. The event will feature genre-blending artistes and culminate in a headlining set by an international DJ superstar.
