FILA Is Launching Its Echappe VC V2 Collection, With Goodies, Vouchers & More Up For Grabs
RSVP for the launch event on 16 and 17 May today!
By Jeremy Ng β 10 May 2025, 09:13 AM
FILA is set to unveil the Echappe VC V2 collection, a footwear line that blends the delicate poise of ballet with a rugged and contemporary attitude, in a celebration of modern femininity
Carrying the campaign message 'Grace with Attitude', the collection highlights the contrast and harmony between softness and strength, with sleek Velcro straps, bold outsoles and breathable Ortholite insoles designed for all-day comfort and style.
It will be available in three neutral colourways β grey, black and beige β offering versatility for everyday wear.
Taking centre stage for the campaign is Malaysian actress Mimi Lana, who embodies the spirit of the collection. With every step, she seamlessly blends elegance and boldness, inspiring others to step into their own spotlight'.
The launch event, scheduled for 16 and 17 May at Ilham Event Space in Kuala Lumpur, promises an immersive experience featuring interactive activities
In the lead-up to the launch, FILA is inviting the public to take part in the Echappe VC V2 Game
Participants stand to win bring home FILA vouchers, while branded apparel and an invitation to the private launch event.
At the launch event, which is open to the public, you can look forward to ankle accessory-making workshops, a music box-themed photobooth and a colour-inspired ice cream and coffee station. The first 100 attendees each day will also receive exclusive FILA goodie bags, while stocks last.
Echappe VC V2 launch event
Date: 16 May (12.30pm to 7pm), 17 May (11am to 7pm)
Location: Ilham Event Space, No. 8, Jalan Binjai Levels 3 & 5, Ilham Tower 50480 Kuala Lumpur
Those interested are encouraged to RSVP their time slots from now onwards. Limited slots are available on a first-come, first-served basis.
