Everyday M'sians To Be Featured On Billboards In Klang Valley For Mental Health Awareness
The aim is to fight the negative stigma around mental health by publicly encouraging people to talk about it.
By Gowri Chitra — 08 Sep 2023, 10:50 AM
While many of us take the effort to ensure we're in good physical health, we tend to overlook our mental health, which is just as important
In fact, the National Health and Morbidity Survey found that one in three Malaysians suffer from mental health problems. It's important to take mental health seriously, as problems with it can seriously affect an individual's wellbeing.
Besides on a personal level, mental health is also crucial to community and socio-economic development, making it a social issue that everyone should be aware of.
Sadly, there still remains a negative stigma around the issue, with many people choosing to brush off their problems for fear of others thinking there's "something wrong" with them.
To spread mental health awareness and get rid of the negative stigma associated with it, Big Tree is launching a campaign called Apa Khabar?
Big Tree is Malaysia's leading Out-of-Home (OOH) advertising solutions provider and a subsidiary of Media Prima Berhad. Their Corporate Social Responsibility (CSR) campaign, Apa Khabar?, aims to encourage meaningful connections among the Malaysian public, in support of mental health awareness.
As the campaign name suggests, Apa Khabar? will leverage on the power and influence of OOH to remind Malaysians to check in on their loved ones. It will also give people an opportunity to spread their positive messages and be seen on the streets of Kuala Lumpur.
How? By featuring everyday Malaysians on Big Tree's Digital Out-of-Home (DOOH) screens across Klang Valley, along with an uplifting message. By sharing these messages in public, high-traffic areas, the campaign wants to erase the negative stigma that follows mental health issues.
"Meaningful conversations often happen in a personal setting — people don't usually think of mass-targeted platforms such as DOOH when they think of sending a personalised message to someone.
"However, initiating the first step to check in on someone is not something that you do often. And more often than not, when it involves a more delicate topic such as mental health, people are not comfortable admitting that they are not feeling or doing their best.
"We hope that by displaying positive messages on our large digital screens and asking everybody 'Apa Khabar?' every day throughout our campaign period, we encourage people to visit or check in on their parents, call their friends, or uplift their family members — in whatever way they seem fit to spread positivity and reach out to loved ones," said Big Tree Chief Operating Officer, Stephanie Wong.
Here's how you could be part of the campaign and get yourself featured:
All you have to do is submit your details, positive message, and photos of yourself or with friends and family on this website. That's it!
12 selected applicants will be featured on Big Tree's DOOH screens between 10 to 31 October, as well as receive a WOWSHOP e-voucher worth RM50 and two free sessions with a mental health specialist that you can use yourself or gift to a loved one.
Submissions are open until 17 September.
For more information about Apa Khabar?, visit the campaign website or follow Big Tree on Facebook and Instagram
