[VIDEO] How DHL Tricked UPS And TNT Into Advertising For Them
Shipping service DHL used an unconventional method of tricking its competitors into advertising for them.
By Melody Oei — 21 Feb 2014, 12:51 PM — Updated over 10 years ago
That Viral DHL Prank Wasn't Actually Commissioned By DHL
“We were made aware in advance of their intention to use it for this purpose. But we were not aware it would be shared publicly,” Garcia said. She doesn’t seem terribly upset about the surprise publicity, either, adding that the video is “out there now and getting lots of hits. It’s a creative and humorous idea.”
washingtonpost.comDHL spokeswoman Bea Garcia says the company never commissioned the video — it was actually produced as part of an internal contest for Jung von Matt. (DHL, like JvM, is a German company; its full name is Deutsche Post DHL.)
washingtonpost.comThere’s one problem with the DHL commercial currently going viral on YouTube: It isn’t actually a DHL commercial.
washingtonpost.comShipping Service DHL Pulled A Fast One On Its Competitors With A Little Help From Some Temperature-Sensitive Packaging
The new ad, which was spotted by Gizmodo, shows boxes taped up with a temperature-sensitive foil that's completely black when frozen, but turns clear when warmed up.
theverge.com
The Frozen Boxes Were Sent To Difficult Locations Through Several Rival Companies, Causing The Delivery People To Struggle With The Boxes While Onlookers Stared On
