entertainment

Lights, Camera, Action! The 6th Malaysian International Film Festival Returns This July

The festival is set to take place from 23 to 29 July at LaLaport Bukit Bintang City Centre (BBCC).

Cover image via MIFFest (Provided to SAYS) & Jon Tyson (Unsplash)

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Film lovers, get ready! The Malaysian International Film Festival (MIFFest) is back for its sixth edition, with 'New Take' as its theme this year

The week-long festival will be held at Lalaport BBCC from 23 to 29 July, ending with an award gala, the Malaysia Golden Global Awards (MGGA) on 29 July at Zepp KL.

This year's MIFFest is a special one, as it is the event's first collaboration with BMW Shorties, set up by BMW Group Malaysia to discover and support emerging local talents in film and digital content in the country. BMW Shorties is a renowned short film competition in Malaysia, and will be partnering with MIFFest for a short film and digital content competition this year as part of the programme.

Joining MIFFest once again this year is the Far East Film Festival (FEFF) from Udine, Italy. MIFFest and FEFF hope that the festival will continue to bring the magic of international cinema into Malaysia, and the magic of Malaysian cinema to the world.

The deadline for film submissions for the competition category was last February, but submissions for the non-competition category are open up to 12 March.

Learn more about the competition here.

Award-winning actor, Bront Palarae, was announced as the MIFFest ambassador for the fourth time

Actor and MIFFest ambassador, Bront Palarae.

Image via MIFFest (Provided to SAYS)

MIFFest announced the return of award-winning actor, director, and producer Bront Palarae as the face of this year's festival. The actor has been the ambassador for MIFFest for four years, and hopes that this year, post-pandemic, local filmmakers and creative minds will be able to get a fresh start at contributing towards cinema in Malaysia.

Speaking to SAYS, Bront Palarae said he hopes the outcome of the festival will see an increase in conviction, ambition, and competitive spirit in terms of the output quality of films, aesthetic takes, and in artistic endeavours.

MIFFest will be holding hold a short film and digital content competition in collaboration with BMW Shorties

For the first time, the renowned short film competition will be joining MIFFest this year.

"MIFFest's international platform will allow the next generation of Malaysian filmmakers to take full advantage of this opportunity to showcase their talent and tell their stories with a tenacious and indomitable spirit."

"It also serves as a stepping stone for their professional and creative careers," said MIFFest founder and president Joanne Goh.

BMW Shorties provides a platform that helps numerous emerging filmmakers and digital content creators creatively bring their ideas and stories to life.

From left: Hans de Visser (Managing Director of BMW Group Malaysia), Joanne Goh (founder and president of MIFFest), Sashi Ambi (Head of Corporate Communications & Sustainability, BMW Group Malaysia), Bront Palarae (MIFFest ambassador).

Image via MIFFest (Provided to SAYS)

BMW Shorties and MIFFest will have a short film and digital content competition as part of the festival, with the theme EVOLVE. Participants stand a chance to win RM80,000 in production grant as the grand prize and other participating filmmakers will be recognised across a series of supporting awards. Submissions for the competition begins 1 April.

Learn more about the competition here.

Make sure to clear your schedule and support your local filmmakers at LaLaport BBCC this July! What movies are you hoping to see screened during the festival? Let us know.

Last year, a local film made headlines for its world premiere at the Udine Far East Film Festival, one of MIFFest's collaborating partners:

Check out other upcoming events happening in and around KL soon:

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